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Small moments like these are no doubt relatable to any queer individual in a relationship-sometimes you wanna show a little love to your significant other, but it may be difficult at times given the unfortunate potential of drawing in judgement. Near the last part of the commercial, we also see bits of sneaky PDA such as the couple holding hands behind a park bench. ▼ Not gonna lie, but I’d kind of freak out more if I met Haruka Ayase in real life. Not only does the one-and-only Haruka Ayase make a cameo as a friendly florist, but she also inquires if the happy couple are picking up flowers to celebrate their anniversary, which makes my inner romantic swoon. From enjoying breakfast together to snuggling up in bed, the commercial’s atmospheric lighting and its soft, intimate vibes pull immediately at the viewer’s heartstrings.Īfter a montage of the couple’s daily life, the commercial breaks into a tender moment in a florist shop where the couple visit for a bouquet. The commercial follows the day-to-day lives of a sapphic couple dressed in Uniqlo’s AIRism casual wear. ▼ Playing in the background is Keisuke Kuwata’s “The Wanderin’ Street.” Uniqlo’s newest commercial advertising their AIRism line reflects this by taking a slice-of-life approach in depicting a young sapphic couple. Like the multitudes contained within personal identity, the individual histories of queer folks are diverse and cover a wide range of experiences. Queer representation in Japanese commercials ranges from the fantastical to the more serious, sometimes focusing on the struggles faced by the Japanese LGBTQ+ community.